The big picture: Apple continues to dominate in the smartwatch market place thanks in no minor role to the Apple Watch SE and the company'southward focus on making the Apple Scout an integral office of the Apple tree ecosystem. Google wants to leverage its Fitbit acquisition and help from Samsung to claiming the wearables powerhouse while consumer ambition is still stiff. Whether or not information technology can succeed in redeeming the Wear Bone ecosystem is anyone's guess.

The latest market written report from Counterpoint Research shows global smartwatch shipments increased a healthy 35 percent year-over-year for the 3 months ending in March, indicating that consumer demand for this category is withal strong. At the same time, the market place saw further consolidation amid the top brands, which is only going to advance afterwards the recent merger between Google'south Wear Bone and Samsung's Tizen Bone.

The Apple tree Watch remains a brilliant spot, as it captured a 3rd of the total shipments for smartwatches in the kickoff quarter of this year. In the aforementioned menstruation of terminal year, it stood at thirty.3 percent market place share, and so we're talking about a modest year-over-twelvemonth increase. Counterpoint's Sujeong Lim says Apple has continued its growth cheers to the strong demand for the Apple Lookout man Series 6 and the timely introduction of the Lookout man SE.

Samsung, who has been 2nd only to Apple in the smartwatch market for years, saw its shipments grow 27 percent YoY, mainly fueled by the popularity of the Galaxy Watch 3 and the Milky way Watch Active. However, the South Korean tech giant lost some market share during Q1 2022 as it doesn't have an equivalent mid-range offering to get against the Apple Scout SE.

Clothing OS and Tizen too saw slight losses in market share, merely Google and Samsung recently announced they're bringing the 2 platforms together. The companies are joining forces to create one general smartwatch Bone for the Android platform, hoping to stimulate developers to create more apps and making the Article of clothing Bone ecosystem stronger.

Google already owns Fitbit and is planning to use its feel with fitness wearables and telemedicine. In essence, it is the consolidation of three ecosystems -- Fitbit, Tizen, and Wear Os. Separately, they saw relatively modest adoption and brought in less turn a profit when compared to Apple Lookout man.

It will be interesting to see if bringing them together will be plenty to sway more consumers towards Wear OS, only that will depend mainly on Google treating it every bit an integral office of the Android experience rather than an optional extension of it.