How To Promote A Medical Service On Facebook

Imagine an advertisement tool that helped you attain your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad commitment to become your message in forepart of those most likely to convert.

That'southward what y'all get with Facebook advert, a platform used by many ecommerce entrepreneurs and marketers, peculiarly those just starting out who don't take much advertising experience or a large ad budget. Anyone tin can fuel their business organization growth with Facebook ads, every bit long as they're willing to learn the basics.

In this beginner'southward guide, we'll await at what makes Facebook such a popular advertizing platform with so many brands and walk you lot step-past-step through how to prepare a Facebook ad campaign to drive sales for your business.

Why use Facebook for advertising?

With so many options, deciding where to spend your marketing budget can exist difficult. What makes Facebook particularly attractive for new and experienced concern owners boils down to iii things:

1. Driving traffic from an active and engaged user base of operations

Facebook is a place where we connect with family and friends, and—as much as nosotros hate to acknowledge it—it's pretty darn addictive. Facebook reportedly has more than than 2 billion active monthly users, and those users spend more time on Facebook than on competing social networks. In addition, Facebook owns Messenger and Instagram, two other popular mobile apps accessible to Facebook advertisers through its ad platform. That'south a lot of active, engaged traffic to drive to your landing page.

2. Targeting customers based on demographics, interests, and behaviors

Facebook is designed for sharing personal updates and information with your network, such as vacation photos, new songs you've discovered, and relationship statuses. All the likes and connections made on Facebook and Instagram create detailed user profiles advertisers can tap into through targeted ads. Facebook advertisers tin match their products and service against a long list of users' interests, traits, and behaviors, resulting in a college likelihood of reaching their ideal customers.

three. Generating brand sensation

Most businesses have a Facebook and/or Instagram business folio they apply for connecting with their fans and customers on social media. When you decide to utilise paid ads on Facebook and Instagram, you can opt to take them come from your brand's social pages. This often results in increased brand exposure and new followers for your company, which is 1 of the benefits of advertising on social platforms.

Types of Facebook ads

Your success in Facebook advertising depends on your objective and the types of Facebook ads you use. Producing constructive, high-performing ads, however, presents a challenge for many beginners considering at that place are so many different types to choose from.

To help overcome this hurdle, we've outlined five key Facebook advertisement formats y'all can utilize.

Image

Unmarried prototype ads are the standard for Facebook advertizement. They are easy to brand, offer a clean format for y'all to promote your brand, and are 1 of the most effective ad formats. In one Facebook written report, a series of photo-simply ads outperformed other advertisement formats in driving unique traffic.

Image ads are all-time for when you want to create an ad quickly or don't take much of a budget. You can create a Facebook ad right from your Facebook folio as a boosted post, or if yous want more detailed targeting options, yous can brand 1 in Facebook Ads Director.

Video

Video ads let you show off your production or brand and capture viewers' attention in the feed. You lot can create video ads in Facebook Ads Manager or boost a post that has a video from your Facebook folio. These ads appear on Facebook, Instagram, Audition Network, and Messenger.

You tin use Facebook video ads to show unique features or tell your brand'due south story. Videos that are 15 seconds or less can aid capture your audience and keep them engaged. They should likewise have a clear call to activeness (CTA) at the finish, such as purchasing a product or visiting a website.

Carousel

Carousel ads let you include upwards to 10 images or videos in a single ad, each with its own link. People can curlicue through the carousel past swiping left or right on their devices or by clicking directional arrows if using the desktop client.

You lot can use carousel ads to:

• Feature multiple products and link out to different landing pages
• Showcase unlike angles of i product to inform potential buyers
• Explicate a process or offering a tutorial
• Present 1 big epitome across multiple frames to create a more immersive experience

Collection

The collection advert format includes a full screen, Instant Experience to make it easier for people to browse and buy your products. These ads include a cover image or video and can show multiple products underneath.

Collection ads are a great mode to evidence off your product itemize, offering an enjoyable browsing experience, and help plough interest into sales. You can show these ads across the Facebook News Feed, Instagram's feed, and fifty-fifty Instagram Stories.

How to advertise on Facebook, pace by step

Follow this Facebook ads tutorial to set upward and launch your first ads.

1. Setting upwards your Facebook Business Managing director
2. Installing the Facebook pixel
3. Creating Facebook audiences
4. Creating a Facebook ads campaign
5. Setting up your first ad sets
6. Choosing your creative
7. Optimizing your Facebook campaigns

Step 1: Setting upwards your Facebook Concern Manager

Many of the people who give up on their Facebook advert efforts practice so considering they set up their business relationship incorrectly or become so overwhelmed by Facebook's myriad advert options that they never make information technology to the signal of really running a entrada.

So, to start off on the right foot, y'all commencement want to ensure you lot set up your Business Director account correctly.

Business concern Managing director is the section of Facebook that houses your Facebook ad account, business organization pages, and other tools you'll need to run your ads.

To create your Facebook Business organization Manager account, go to business concern.facebook.com and click Create Account.

Facebook will ask you for your business name, your Facebook business page (create one start if you don't have 1), your name, and your email address.

Next, you'll need to create or add an existing advertisement account. This can be done by choosing Business Settings in the Business Manager bill of fare, then clicking More Tools and Advertizing Account Settings.

You will be taken to a new window and given the option of adding an existing advertising account, requesting access to an ad account, or creating a new ad account. If yous've never advertised on Facebook before, click Create a New Advert Account and follow the prompts.

Now that y'all've ready Business Manager and connected it to your Facebook business organization page and advertizement account, your home screen should await like this:

This is your advertising hub, where you tin can navigate to all the different areas of your business organization on Facebook.

Stride 2: Installing the Facebook pixel

I of the most mutual frustrations amid new Facebook advertisers is understanding whether or not their ads actually worked. It's possible to boost a post or even ready up an advertizement campaign in Ads Manager, but without installing the Facebook pixel yous won't know whether an advertising drove any sales on your website.

The Facebook pixel is the connection indicate between your Facebook ads and your website. The pixel is a tracking code yous need to create within your Business organization Manager business relationship and and so add to your website earlier you begin paying for ads. It shows yous all the deportment being taken by visitors coming to your website through your Facebook ads. Substantially, the Facebook pixel tells you not only if your ads drove results but which specific audiences and pieces of creative those conversions came from.

Setting up your Facebook pixel in Shopify

Setting up the Facebook pixel on your website is easier than it sounds and rarely requires digging effectually in code.

If yous're using Shopify, setting up your Facebook pixel is equally easy as copying your pixel ID (a 16-digit number) from your Business Manager account and pasting information technology into the Facebook pixel ID field, located nether Online Store in the preferences section of your Shopify store.

You lot should outset seeing your website'due south activity within a few hours of adding your pixel ID to your Shopify store. Stats such as visitors, add together to carts, and purchases are recorded in your Business Manager business relationship under Pixels.

Stride 3: Creating Facebook audiences

Targeting the right people with your ads is i of the keys to beingness successful with Facebook advertising. Facebook has billions of users worldwide, so finding those nearly likely to be interested in your brand or product requires the use of Facebook's audiences characteristic.

Audiences is a section within Business Manager where y'all tin can create lists of people to target with your ads. There are several different features bachelor within the audiences section to help you define these lists, only they can be divided into 2 broad categories: retargeting and prospecting.

Retargeting: Converting warm audiences

Someone who has visited your website, added something to their cart, or followed you on Instagram is more likely to consider buying something from you—they might just demand a little encouragement.

If you've ever browsed a brand's website and then found yourself targeted by its ads every time you lot open Facebook or Instagram, that's called "retargeting," and information technology's one of the most effective forms of Facebook advertising.

You tin can create Facebook retargeting audiences using the Custom Audiences characteristic, located in the Audiences department of Business Manager. Custom Audiences offer yous the choice to tap into all the data captured past your Facebook pixel and business pages.

When creating a Custom Audience, yous are given a list of different sources to draw from. The iii main sources ecommerce businesses will desire to use are client file, website traffic, and engagement.

i. Customer file

Customer file allows you lot to upload a list of email addresses, phone numbers, and any other contact information you've collected from customers or leads. Facebook matches this information back to its own users so you tin can target them direct with your ads. Creating an audience using a customer file is great for re-engaging past customers with new products or reaching electronic mail subscribers who oasis't yet made a purchase.

2. Website traffic

Website traffic allows you to create a retargeting list for reaching your website visitors. Here, yous tin create lists of various sizes based on actions taken or pages visited on your website. Mutual retargeting lists that generally convert well include those who visited your website in the past 30 days or added something to their cart in the past seven.

Larn more:How to Bulldoze Traffic to Your Website

3. Engagement

If y'all take an active Facebook or Instagram page for your business or accept been experimenting with ads that are getting date (i.e., page likes, comments, and shares), you might want to retarget these engagers every bit well. Selecting Engagement from the Custom Audiences options takes y'all to another list of various types of post date you can retarget. Whether you accept a video collecting lots of views or an event that had a large number of attendees, retargeting different groups of engagers is an effective way to bring prospects who may exist interested in making a purchase to your website.

Prospecting: Finding new customers

Finding new customers is an even better way to scale your business using Facebook ads than retargeting by customers and converting website browsers.

Looking for new customers is often referred to every bit "prospecting" and involves advertisement to those who have not purchased from y'all or interacted with your business concern online. For small-scale and medium-sized businesses, this encompasses the bulk of Facebook'southward billions of agile users, and deciding how to beginning narrowing downward that list can exist hard.

Facebook created two useful tools that help businesses discover the best potential new customers:

1. Lookalike Audiences

One fashion Facebook finds good prospects for your business is by using a list of customers or leads you've already collected. Lookalike Audiences utilize the data from your Custom Audiences to create a new audience filled with Facebook users that share similarities with your existing customers.

Lookalike Audiences tin be created using whatsoever of your Custom Audiences and range in size and likeness from one% to x% of a selected country'south population. A 1% Lookalike Audience contains people who near closely resemble the Custom Audience source and therefore are an easy beginning target for your prospecting campaigns.

As you expand your targeting and increase your budget, moving to a 3%, 5%, and eventually x% Lookalike Audition can provide you with more scale while still being tied to a user profile that matches your customer.

2. Interests, behaviors, and demographics

If yous don't have a list of past customers or website visitors to create a Lookalike Audience, you lot can use Facebook's interest, behaviors, and demographic data to create prospecting audiences using the saved audiences option.

Here's a breakdown of each category, with examples of sub-groups inside each one:

• Interests relate to pages and content Facebook users have interacted with (due east.g., K-pop, scuba diving, exercise).
• Behaviors are actions taken by users that were recorded by Facebook (eastward.1000., jubilant a birthday, moving to a new urban center, having a baby).
• Demographics include user profile information (e.g., new moms, engineers, higher grads).

In that location are likely several audiences y'all'll want to test from all of the options available inside interests, behaviors, and demographics. The Audience Insights tool tin can help you narrow down these options and identify categories for testing.

The information gathered in Audience Insights can be used to identify new interests for targeting experiments, every bit well as placements and locations that might piece of work for your called demographic.

Since involvement, behavior, and demographic audiences are ordinarily quite wide and consist of hundreds of thousands to millions of users, it's proficient exercise to test them individually and then you can discover which one works best. In one case yous take narrowed in on audiences that convert through your ads, you lot can kickoff experimenting with additional audience layers to broaden your prospecting campaigns.

Footstep 4: Creating a Facebook ads entrada

The ads yous see in our Facebook feed—those images, videos, and carousels accompanied past the word "Sponsored"—are actually part of a larger setup created by advertisers, chosen a entrada.

The first pace in creating your ads is creating a campaign for them to live within. The structure of a entrada, and its respective Facebook ads, looks like this:

Inside each entrada is an ad prepare. This is where you cull your audition, budget, and targeting, equally well as the ad users will see. A single campaign can contain multiple ad sets, allowing you to test various audiences and individual ads against each other to find which of each performs all-time so you can focus there.

Choosing an objective for your campaign

To brainstorm creating your first campaign, become to the Ad Managing director within your Business Manager account and click the Create button. From there, y'all will be asked to select an objective.

There are three categories of objectives within Facebook ads: awareness, consideration, and conversion.

Under each category is a short list of more detailed options, such as traffic, video views, and production itemize sales. You should consider what your goal is as a business organisation and what you desire to achieve with your Facebook ads and let the answers guide your conclusion.

Here are some examples of how different goals will bear upon the campaign objectives you lot set:

• If you want to increase sales on your website, gear up your objective to Conversions.
• If you lot are having trouble making online sales, you might want to choose Add together to Cart (which typically costs less than Conversions).
• If you aren't selling a product yet but desire to generate buzz or awareness, the Make Awareness objective is a expert style to get low-cost impressions.
• If yous are having problem driving traffic to your website, choosing Traffic equally an objective can help create a retargeting listing for some other entrada.
• If y'all want more than likes, comments, and shares on a postal service to create social proof, set your objective to Engagement.

No affair what objective yous cull, Facebook volition always charge you lot for impressions—the number of people your ad is served to. Information technology is of import to communicate to Facebook what your objective is so your ads volition be optimized to reach your goal. If you lot choose Traffic simply are actually looking for website purchases, y'all won't be guaranteed to reach your goal because it was not chosen as your objective at the campaign level.

Before moving onto ad sets, yous volition also need to name your campaign, an important consideration that's like shooting fish in a barrel to overlook.

Coming upwards with a naming convention for your campaigns, ad sets, and ads helps keep your account organized. Naming conventions are a system you create to aid you identify your objective, who you're targeting, and where your campaign fits into your overall strategy, at a glance. Your campaign names tin can also identify which Facebook audition (eastward.g., prospecting or lookalike) the campaign is targeting and other cardinal data: Prospecting - Conversions - 03.24.nineteen.

How yous choose your naming conventions is upward to you. The virtually of import thing is that y'all are consequent and so your business relationship stays organized and like shooting fish in a barrel for you, or other members of your system, to navigate.

Step five: Setting upwardly your first advertizing sets

Afterward choosing your entrada objective, Facebook directs y'all to the ad set level, where you'll have the opportunity to choose:

1. Which audience yous wish to target
2. The budget you want to spend
3. The placement of your ads within Facebook's network of products.

Yous may be asked to provide more information on the type of event you want Facebook to optimize for, depending on what you chose as your objective. For case, if you chose Conversion, hoping to become more than sales on your website, you will need to cull the type of conversion effect you lot're hoping for, within the ad set section:

Annotation: Facebook tin can only optimize for conversion events it has seen on your website. If you haven't received any purchases or add to carts, the option to optimize for these events may not be available to yous. In this case, you can cull Traffic and aim to unlock the option to optimize for purchases down the line.

Setting your budget and schedule

The adjacent step within ad sets is to enter your upkeep and choose whether you want information technology to be a daily budget or a lifetime budget. Deciding how much to spend depends on several factors:

• How much money you lot've approaching for marketing: y'all can only spend what you lot can beget.
• The price of your product: higher cost items generally require a higher ad spend.
• The objective you're optimizing for: sales-focused objectives like purchases usually cost more than than awareness-focused objectives like engagements and clicks.
• Your average customer acquisition cost: if you have tried paid advertising on other platforms and accept a client acquisition cost, yous will want to apply it here.

You always desire to brand sure you are giving Facebook ads a off-white shot by allocating enough budget to achieve your goal. In one case your ads are published, you lot need to permit time (and budget) for Facebook's "learning phase"—the period when its algorithm examines your data. Y'all can apply Facebook'due south campaign budget optimization (CBO) to automatically manage your campaign budget across ad sets to go the best results.

Audition

Inside advertising sets, you volition be given the option to select and refine a prospecting or retargeting listing yous created in the Audience section. Choosing locations, genders, ages, and languages can help narrow your audience further and provide more variations to test in different ad sets.

Farther down the page is the option to add detailed targeting through Facebook behaviors, interests, or demographics. Here, you tin can opt to use these categories to create a new audition to layer on acme of your existing audiences or simply stick to a Custom or Lookalike Audience y'all've selected higher up.

At the advertizement set level, you lot also can target people based on Connections past tapping into lists of people who like your business folio, app, or events, every bit well as their friends. If you take a big number of people that fall into these categories, targeting based on connections could put your advert in forepart of a bully prospective audition.

Advertising placements

Finally, ad sets give you the ability to select where you lot want your ad to announced. As mentioned above, Facebook owns other pop apps, giving it the ability to place ads outside its ain News Feed. If you are interested in reaching merely Instagram users, for example, ad sets allow you exclude all other placements.

Facebook recommends selecting automated placements for your ad set. This selection allows Facebook to optimize for your entrada objective past using all placements bachelor to produce the best results.

Step 6: Choosing your creative (your advert)

The final step in creating your Facebook advertisement is coming up with the creative—the ad itself.

Facebook advertising is quite different from traditional advertizing and has its own set of best practices for Facebook ad artistic that actually converts.

When creating an ad, you will be given the option to select the Facebook concern page and/or Instagram business relationship that will present your ads. This secondary benefit is a great opportunity to grow brand sensation and social media followers, even if it isn't your overall entrada objective.

Retargeting with dynamic product ads

One of the most common Facebook ad formats in ecommerce is the dynamic product advertizing. If you've ever browsed a store online and and then been retargeted with the exact products you viewed, yous accept seen a dynamic product advertizing in activity. These ads pair your Facebook pixel data and your Facebook product catalog, and so visitors to your website are shown products they looked at or added to their cart.

The Facebook product catalog is another connectedness between your business website and your ad account that can be ready inside Business Director, under the Assets carte. You can create a catalog through your Facebook pixel or, if you are using Shopify, you can add the Facebook sales channel and sync products seamlessly to your ad account.

Once your catalog is created and you're prepare to make a dynamic production ad, render to the Ad Director and create a new campaign with Product Catalog Sales as the objective. This will allow you to select your production catalog at the ad set level, every bit well as customize who you want to show relevant products to.

Bated from retargeting past purchasers or website browsers, you tin can also utilise dynamic product ads for prospecting. If you choose this option, Facebook will show products on your store it believes will be relevant to new prospects, based on their contour data, fifty-fifty if they oasis't visited your website earlier.

Step 7: Optimizing your Facebook campaigns

Setting up a campaign on Facebook is an important commencement step, but learning how to monitor its performance and optimize it over time is necessary if you want to succeed on the platform. Typically, y'all will want to bank check in on your Facebook ads at least once a day (fifty-fifty more than oftentimes as y'all increment your spend).

Information technology might be tempting to make changes to your targeting or plough off an advertizement if you don't come across purchases later on one twenty-four hours, but it'due south important to exist patient.

Facebook ads need time to optimize so the algorithm can learn who is most interested in what you're selling. If you aren't certain whether you lot should turn off your ad, attempt waiting until it gets at least 1,000 impressions before investing more or shutting information technology down to examination something new.

Creating a funnel

Prospecting and remarketing are both important audiences to target, but they generally work best when done together to create a "funnel."

A funnel is a marketing strategy based on the simple fact that the vast majority of people you lot market place to aren't gear up to buy correct at that moment. A funnel-based arroyo to marketing focuses on tailoring your advertising depending on your audience'south intent to purchase and familiarity with your make and products.

Creating a funnel on Facebook tin exist done past targeting a cold audition of prospective customers, such every bit a Lookalike Audience or a behavior-based audience in one campaign, and retargeting those who visit your website in some other campaign. As you scale your advertisement budget, your funnel can become more intricate, with multiple campaigns that target customers at different points within the funnel:

The above example shows how ane campaign can be used to bulldoze awareness and traffic from a larger audition at the top of your funnel and subsequent campaigns tin re-engage or retarget that traffic to bring them dorsum to purchase.

If prospecting using the Purchase Conversions objective is not generating sales for your business, choosing a less expensive, college-funnel objective, such as traffic or add to carts can create a list of prospects to retarget with a second campaign. This effectively will create a funnel with your Facebook ads, where you can serve each target audience different types of artistic that bring prospects back to your website to consummate a purchase.

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Facebook advertizing specs

There's a lot to keep in listen when running a successful Facebook advertising strategy, one of them being Facebook advertizement specs.

When creating the best Facebook ads for your business organisation, you'll want to stay within the recommended character counts, epitome sizes, and view campaign objectives.

Epitome ads

Design

• File type: JPG or PNG
• Ratio: i.91:ane to 1:1
• Resolution: At least 1080 x 1080 pixels

Text

• Main text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Technical

• Maximum file size: xxx MB
• Minimum width: 600 pixels
• Minimum superlative: 600 pixels

Campaign objectives

All just video views

Video ads

Design

• File type: MP4, MOV, or GIF
• Ratio: four:5
• Video settings: H.264 pinch, square pixels, fixed frame rate, progressive scan and stereo AAC sound compression at 128 kbps+
• Resolution: At least 1080 x 1080 pixels
• Video captions: Optional, but recommended
• Video sound: Optional, but recommended

Text

• Main text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Technical

• Video duration: 1 2d to 241 minutes
• Maximum file size: 4 GB
• Minimum width: 120 pixels
• Minimum height: 120 pixels

Entrada objectives

All objectives besides catalog sales

Carousel ads

Design

• Prototype file type: JPG or PNG
• Video file blazon: MP4, MOV, or GIF
• Ratio: 1:one
• Resolution: At least 1080 x 1080 pixels

Text

• Primary text: 125 characters
• Headline: 40 characters
• Description: 20 characters

Technical

• Number of carousel cards: 2 to 10
• Image maximum file size: thirty MB
• Video maximum file size: four GB
• Video duration: 1 2d to 240 minutes

Campaign objectives

Traffic, conversions, catalog sales, store traffic

Collection ads

Pattern

• Epitome file type: JPG or PNG
• Video file type MP4, MOV, or GIF
• Ratio: ane:1
• Resolution: At to the lowest degree 1080 x 1080 pixels

Text

• Primary text: 125 characters
• Headline: 40 characters

Technical

• Instant Experience: Required
• Image maximum file size: 30 MB
• Video maximum file size: 4 GB

Campaign objectives

Traffic, conversions, catalog sales, store traffic

Tips and recommendations for successful Facebook ads

Hither are some tips and recommendations that tin help yous create ads that catechumen, reach more customers, and get better results from your Facebook advertising strategy.

• Scan the Facebook Advertizement Library for inspiration. Not certain where to start with creative? Want to run into what your competition is up to? The Facebook Ad Library is dwelling house to a comprehensive collection of ads currently running on Facebook. You tin search by brand name to detect the electric current ads they are running and meet how they promote their products. Then use this information to inspire your own ads.

• Be authentic. Consider your brand'southward tone of vocalization. Are you funny? Witty? Corporate-y? The more than authentic your ads are, the more likely people volition be to collaborate with them and learn more near your brand, product, or service.

• Testify images of people using your product. When people are scrolling through their feeds, they are seeing photos and videos of friends and family. If yous want to get them interested in your advertisement, use creative that shows people benefitting from your product—just like they see solar day to day from their network. If you want to include standalone production shots or videos of your product, utilize carousel ads to give people the option to choose what they want to encounter.

• Choose your campaign objectives start to make improve creative assets. Earlier you create your beginning campaign, identify the metrics that affair most to your business—whether it'south to increase sales or brand awareness. To create stiff advertising campaigns, yous'll want to brand sure your campaign elements—from creative to audience targeting and bid type—tie into your principal objective.

• Combine ad types to create college-impact ads. Videos are great for telling your brand story, while images tin help show different benefits of your product. Utilise a combination of different advertising formats to test which resonates with your audience the most, then put more than money into what'south working.

• Show ads beyond channels. Facebook Ads Manager lets you run ads on Facebook, Instagram, and Audition Network on any budget. Yous tin can likewise show ads on specific devices to target people based on the devices they adopt using. Don't limit yourself to a unmarried platform. Have advantage of Facebook multiple products by using the All Placements feature in your ad sets to accept your ads dynamically evidence up where your customers are well-nigh likely to spend time.

• Consider running click-to-Messenger ads. Did y'all know that when someone clicks a Facebook ad, they can open up a chat in Messenger with your business concern? You can run Facebook ads with Messenger placement and create automations to answer customer questions, streamline the ownership process, and encourage a sale.

Outset using Facebook ads to grow your business

The Facebook ad platform is designed to exist easy to use for those with lilliputian to no experience with digital marketing, making it fifty-fifty more than attractive to bootstrapped entrepreneurs who don't want to pay an bureau to run their ads.

If you lot take the time to larn the basics of Facebook advertising, set up your account correctly, and launch a campaign, Facebook ads tin go on to fuel your concern as it grows.

Illustration by Eugenia Mello

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Facebook ads FAQ

How much does it cost to advertise on Facebook?

According to data compiled by WebFx, Facebook advertising costs, on average, range between $0.97 per click and $7.xix per 1,000 impressions. Campaigns focused on getting page likes or app downloads tin can expect to pay $ane.07 per like and $5.47 per download.

Nonetheless, there is no minimum spend on Facebook and you don't need to commit to any set-up costs. It is a self-serve platform, and you can cull and command your budget and make it as low or as loftier as you want.

Is information technology worth it to advertise on Facebook?

Yep. When information technology comes to Facebook advertising, price per click is generally lower. If you lot set good campaigns, you lot tin get college click-through rates that lead to sales. As a result, Facebook ads are a more profitable way to market your business compared to other advertising channels.

How does Facebook advertising work?

1. Cull your objective
2. Select your audience
3. Decide where to run your ad
4. Set your upkeep
5. Pick an ad format
6. Place your order
7. Measure and manage your ad

Are ads complimentary on Facebook?

No. Facebook ad pricing differs past your objective. You choose your objective'conversions, impressions, etc.'ready your upkeep, and you lot only pay what'southward in your budget. Ads are just shown to people who are likely interested, then y'all typically see good results from Facebook ads.

Source: https://www.shopify.com/blog/facebook-ads

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